Learn and laugh

Explore practical guides, real stories, and the occasional truth about marketing automation.

Articles

What marketers should know

Insights that matter for your campaigns

Why You Should NOT Renew Your Advertising Studio Subscription

Salesforce is sunsetting Ad Studio by August 2026. Renewing locks you into a dead product with no roadmap, shrinking platform support, and unmaintained API integrations.

5 AmpScript Functions Every SFMC User Should Know

Discover how to manage multiple platforms efficiently

Ultimate Playbook to Audit an SFMC Account

Seamless data flow between systems saves time and money

Salesforce Data Cloud Pricing Model

Cut through the noise with intelligent campaign automation

Metrics that Matter – Going beyond Open Rates

And how to work around them without losing your mind

The truth hurts

Real moments from the marketing automation trenches