How Cezium Ads compares
Here’s how Cezium Ads stacks up against Advertising Studio and Data Cloud Ad Audiences.
Mexican Standoff
Ad Studio vs SFDC Ad Audiences vs Cezium Ads
See how Cezium Ads stacks up against Salesforce Ad Audiences across the features that matter most.
Capability
Data Cloud Ad Audiences
Advertising Studio
Cezium Ads
Supported Platforms
5 (Meta, Google, Amazon, Snap & LinkedIn)
6 (Meta, Google, X, Snapchat, Pinterest, LinkedIn)
7 GA (Meta, Google, X, Snapchat, Pinterest, TikTok)
4 in beta (including LinkedIn)
4 in beta (including LinkedIn)
Audience Management
Audience Sync only
Multi-destination
Multi-destination
Data Extension or Journey Audience
Mono-destination
Mono-destination
Multi-source (1 or many data extensions and/or journeys)
Multi-destination
Multi-destination
Business Units Management
One Data Space per Business Unit
Yes
Yes
Product Status
Active (requires to set up Data Cloud)
Retiring
Active Development
Dedicated Product Support
Savings anyone?
Calculate what you can save using Cezium Ads!
Compare your costs on Cezium Ads vs Advertising Studio!
PS: the comparison is based on Salesforce List Prices
PS2: According to Salesforce List Prices, Data Cloud Ad Audiences are already much more expensive than Advertising Studio
"We built a spreadsheet comparing Cezium Ads, Data Cloud Ad Audiences, and keeping Ad Studio until end-of-life. When we factored in the Data Cloud licence cost, the 3-to-5-year lock-in on Ad Studio's six platforms, and the certainty of needing a second vendor for TikTok — Cezium Ads was the only option that didn't require compromises."
Lubanzi B.
Marketing Director, Retail Banking
Ready to make the switch
Let us show you how Cezium Ads simplifies your advertising workflow