Free Resource

Switch from Advertising Studio — Get Your Free Migration Kit

Three resources to plan your migration before the August 2026 renewal deadline. Audience inventory, migration playbook, and platform cheat sheet — delivered to your inbox in 30 seconds.

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Assessment

What's Your Migration Readiness

What's your best case scenario based on how you actually use Ad Studio?

Free Assessment

Migration Readiness Assessment

Answer a few questions about your current Advertising Studio setup — how many audiences, which ad platforms, how many Business Units — and get a personalized migration effort estimate. We'll score your complexity, recommend the best migration scenario, and tell you exactly how long it should take.

Start Assessment

Assets

What's in your Migration Kit

Three resources that cover every step — from auditing what you have today to going live on Cezium Ads.

Inventory

Audience Inventory Template

A spreadsheet to catalogue every audience you currently run through Ad Studio: which Data Extensions feed them, which platforms they push to, sync frequency, field mappings. Fill it in once, and you have a clear picture of what needs to move — and what you can leave behind.

Download Inventory

Playbook

Step-by-Step Migration Playbook

A five-phase playbook covering: audit, setup, parallel testing, cutover, and validation. Each phase has timelines, checklists, and rollback procedures. Plus you get a dedicated Slack channel with our migration team — real people answering real questions, not a ticket queue.

Download Playbook

Get your

free migration kit

Enter your email to receive the audience inventory template, migration playbook, and platform cheat sheet.

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Teams That Made the Switch

See how SFMC teams migrated from Ad Studio to Cezium Ads.

"We listed 47 audiences in the inventory template. Turned out we only needed 30. The migration cleaned up years of Ad Studio debt."

Aden T.

Marketing Ops Manager, Travel

"The hardest part wasn't the migration itself — it was tracking down who had credentials for each ad account. Meta, Google, Snapchat, all different people, some of whom had left the company. The inventory template forced us to map that out before we started. Without it, we'd have been stuck on day one."

Isla J.

Campaign manager, High Tech

"We almost went with Data Cloud Ad Audiences until we filled in the full migration tab. That's when we realized how many automations, SQL queries, and DE dependencies we'd have to rebuild from scratch. Most teams don't see that coming. The migration kit made it impossible to ignore."

Ginevra R.

Tech CRM Lead, Fashion

Migration FAQ

Everything you need to know about switching from Ad Studio to Cezium Ads.

How long does migration from Ad Studio take?

Two to four weeks for most teams actively using Ad Studio. The assessment in the kit will give you a personalized timeline based on your audience count, platform mix, and BU structure. If you're not on Ad Studio and starting fresh, you'll be live in minutes.

Will my campaigns keep running during migration?

Yes. Most teams run Ad Studio and Cezium Ads in parallel for one to two weeks. Your existing audiences continue pushing to ad platforms through Ad Studio while you validate everything on Cezium Ads. Zero downtime.

Do I need to rebuild my audiences from scratch?

No. Your Data Extensions and Journey audiences stay exactly where they are in SFMC. You're connecting them to Cezium Ads, not recreating them. The inventory template helps you map what you have so nothing gets missed.

What if something goes wrong during migration?

The playbook includes rollback procedures for every phase. Plus you get access to a dedicated Slack channel with our migration team for real-time support.

Is training included with the migration kit?

The kit covers the migration itself. For product training, we offer onboarding sessions as part of your Cezium Ads subscription — walkthroughs of the interface, audience configuration, multi-BU setup, and analytics. Your team won't need to figure it out alone.

Still have questions?

Our migration team is ready to help you plan your switch from Ad Studio.